16 Jul Why Black Owned Businesses Should Sell Online
There are several reasons people across the globe have taken to online shopping. You can shop from the comfort of your home, browse the wide variety of options without a salesperson behind your neck, check out competitor products for better quality or price, and so on. Online shopping is especially prominent amongst the Internet generation with everything available to shop at the click of a button on their smartphone, tablets, and laptops.
That is reason enough for black owned businesses to explore the world of e-commerce and start selling online.
However, to many old-fashioned businesses, getting aboard e-commerce may just sound too complicated or risky. From setting up a functional e-commerce website to promoting it to reach out to the customers is challenging especially for businesses that have never explored this option. But there is an easy way out – list your products and business on an online marketplace like Blackum.
Using established and well-known online marketplaces to sell your products saves you the time and effort of setting up your own website to do your business online. From business and product descriptions to shipping and payment methods, Blackum manages everything so you can focus on creating quality products and making your customers happy. If that hasn’t convinced you yet about getting online, here are 6 reasons that surely will.
6 Reasons Why Black Owned Businesses Should Sell Products Online
1. Quick Launch
Unlike in traditional businesses, your online store can be up and running in just a few clicks with minimum investment. Blackum is an e-commerce platform that takes care of hosting, PCI compliance, platform maintenance, and more. All you have to do is register with us and list your products on Blackum. You can even grow substantially before you need to consider in-house resources or a digital agency to take your site to the next level.
2. Low Cost
Online marketplaces are either free to sign-up or charge a minimal fee on the products sold on their platform. You don’t have to splurge on shipping either. Using e-commerce platforms help you boost your social media presence. By using online e-commerce platforms like Blackum, you can run and manage your business yourself, eliminating costs of payroll. E-commerce allows you to avoid many of the large, upfront investments that traditional retail can incur – like a physical storefront, inventory, or payroll. With an online store, you can sequentially build out your business as your sales grow.
3. Shoppers Start Online
The use of digital channels keeps increasing. Even if shoppers end up buying from a physical store, they would have started their search online, especially on marketplaces like Amazon and eBay. They research online for a variety of reasons: compare prices, compare brands, search customer reviews, check inventory levels, and more. The only way to ensure potential shoppers find your products is to have an online presence. Connect with shoppers where they are. They are at an e-commerce website like Blackum, shopping.
4. Customer Data Insights
Don’t you want to know why you don’t have returning customers or why your customers aren’t referencing? Online selling lets you collect first-hand data by tracking customer interactions. You’ll have constant feedback and actionable insights from your customers which you can use to innovate and improve your customer experience.
5. Reach New Customers
By selling your products on an e-commerce platform, you will be able to reach a wide variety of audience, including interstate and international shoppers. Blackum provides black owned businesses both wide, generic audience and niche markets. The best part is that you can also use a mix of online touchpoints to engage multiple audiences at once. You aren’t limited to walk-ins. Whether you’re just starting out or an existing seller, you can reach someone online that you couldn’t before.
6. Content
By listing your products on ecommerce platforms like Blackum, you will be able to provide details and information about your products that will convince customers to buy. Product descriptions include in-depth product details, product comparisons, in-store inventory availability, and pricing. This information helps a customer make their purchasing decision both in-store or online. You can include common and generic keywords in your product descriptions and, additionally, talk about your brand. The Internet is all about good quality content.
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